Scripps Networks

Online Production Manager
June 2009 - Current


Goals & Deliverables

Lead projects and manage resources of parallel, complex teams (30+ programming managers, editors, developers, designers, and engineers) for the following digital properties: FoodNetwork.com, Food.com, CookingChannelTV.com, and Food2.com.

  • Certified Scrum Master
  • Lead strategic initiatives ranging from innovative content monetization to SEO, that have made Food.com the fastest-growing property in SN Digital (120% audience increase since the site’s acquisition in 2007), FoodNetwork.com the number one destination on Thanksgiving Day (40 million unique visitors in 2011), and increasing category revenue by 20% year-over-year.
  • Manage the concept, design, development, maintenance, testing, feature enhancements, and back-end improvements for large-scale editorial, convergent, video and mobile projects.
  • Define; tasks, resources, and timelines, then communicate project status with stakeholders.
  • Proactively identify, evaluate and recommend solutions to address ever-changing business needs.
  • Leverage relationships with Food Network and Cooking Channel brand teams – marketing, PR, digital, creative services, programming, business development – to deliver on traffic and revenue targets.
  • Assist in the development and promotion of Project Management best practices and tools for all stages of the project and program life cycles.

Skills, Software, & Scripts:

  • Agile Scrum Project Management Skills
  • Project Management: Basecamp, Microsoft Sharepoint, Microsoft Project, JIRA
  • Programming: CSS3, HTML5, XML, Javascript, jQuery, XMPie Variable Data, MySQL and PHP
  • Creative: Adobe Creative Suite, InDesign, Photoshop, Bridge, Illustrator, Dreamweaver, Flash, AIR, Flex, Acrobat
  • Business: Google Analytics, Adobe Omniture, ComScore, Salesforce, Microsoft Office Suite, Microsoft Access
  • Social Media: Twitter, HootSuite, TweetDeck, Facebook, Buddy Media Applications, Vitrue Media Applications
Food Network
Cooking Channel
Food.Com
Food2

Certified Scrum Master


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Teachers College, Columbia University

Web Producer
January 2008 - May 2009


Goals & Deliverables

Managed projects for the following web sites: Teachers College Innovations, The Center for Educational Outreach and Innovation, The Columbia Coaching Certification Program, and Teaching English as a Second Language Masters Program.

  • Developed The Columbia Coaching Certification Program SEO strategy to boost referrals, resulting in 70% of the site’s page views originating from search engines, 40% growth.
  • Filmed, edited and repurposed conferences, courses, and events for web ventures.
  • Maintained multiple parallel databases; including content and learning management systems.
  • Defined the business strategy; including editorial, application, business and product development.
  • Established and maintained relationships with professors, publicists, industry experts and students to develop custom educational experiences and drove revenue growth.
  • Provided training and support to internal personnel.

Skills, Software, & Scripts:

  • Adobe CS3 / CS4
    • InDesign
    • Photoshop
    • Bridge
    • Illustrator
    • Dreamweaver
    • Flash
    • Fireworks
    • AIR
    • Flex (Skins)
    • Acrobat
  • ActionScript
  • MySQL & PHP
  • CSS, HTML, XML
  • Google Analytics
  • Javascript, AJAX, jQuery
  • Salesforce
  • Final Cut Pro
  • Microsoft Office
  • Mac OS & Windows OS


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InfoTrends

April 2009


Goals

  • Develop and design front end of new online database portal
  • Devlier commented HTML, CSS, PSD files for implementation by IT department
  • Focus on usability standards

Skills, Software, & Scripts:

  • Adobe CS3 / CS4
    • Photoshop
    • Bridge
    • Dreamweaver
  • CSS, HTML, XML


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Shiseido

December 2008


Goals

  • Design HTML Email celebrating new green line of products and holiday sale
  • Focus on corporate email compatibility and web 2.0 design standards

Skills, Software, & Scripts:

  • Adobe CS3 / CS4
    • Photoshop
    • Dreamweaver
  • CSS, HTML
  • Salesforce
    • Vertical Response


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Chadwick Financial Group

April 2008 - Current

Goals & Deliverables

  • Create a brand identity based on the tag line "Finance with Direction"
    • Use brand to expand reach from state level insurance to national clients
  • Create all collatral from brand
    • Logo Design
    • Brochure
    • Business Cards
    • Letterhead
    • Branding print advertisements for national magazine publication
    • Website (in production)


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Crossbow Books

Book Jacket Designer
April 2008 - Current


Strategic Influence - About & Goals

  • A collection of essays by scholar practitioners in areas of intelligence, counter terrorism and public diplomacy.
  • Create a jacket cover integrating all concepts of the books including:
    • war
    • propoganda
    • terrorism
    • influence propoganda
  • Publication Date: August 2009

Unheeded Warnings - About & Goals

  • Series of Congressional Taskforce on Terrorism and Unconventional Warfare reports in existance from 1988 - 2004.
  • Design a jacket cover that will span the series and expand a larger audience
  • Publication Date:

Skills, Software, & Scripts

  • Adobe CS3
    • InDesign
    • Photoshop
    • Bridge
    • Illustrator
    • Acrobat
  • Photo manipulation, montage, & retouching
  • FlightCheck / PDF Preflight
  • Mac OS & Windows OS



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RDA International

Color Workflow Consultant
October 2007


Goals & Deliverables

  • Create a unified and accessible set of best practices for Interactive and Print Departments
  • Implement Cumulus 7 Digital Asset Management system
    • Provide training on new digital asset management system (Cumulus 7).
    • Create new set of naming conventions and train staff on naming convention usage.
  • Trained 150 RDA employees on self-sufficient proofing system and color management workflow
    • Calibrating monitors
    • Profiling in-house printers
    • Train staff on off-site proofing best practices
  • Transition employees to Adobe CS3
  • Design, code, copy write all training collateral

Skills, Software, & Scripts

  • Project Management & Leadership Skills
  • Adobe CS3
    • InDesign
    • Photoshop
    • Bridge
    • Illustrator
    • Dreamweaver
    • Acrobat
  • Cumulus 7 - Digital Asset Management
  • CSS, HTML, XML
  • Javascript, AJAX
  • FlightCheck / PDF Preflight
  • Mac OS & Windows OS



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Avenue Capital Group

Designer & Consultant
Janurary - May 2007

Founded in 1995, Avenue Capital Group is a global investment firm focused on the preservation and growth of capital. The group manages assets valued at approximately $17 billion as of June 30, 2007. Avenue’s strategies focus on opportunities in the U.S., Europe and Asia, with more than 300 employees worldwide. Yet Avenue had no formal intranet, no way to control it’s brand usage domestically or globally. I was called to create a unified set of guidelines for the Avenue brand as well as help develop a Human Resources presence and create Employee Handbooks for all international offices. I also was a consultant for the implementation and development of an intranet.

Goals & Deliverables

  • Create a unified and accessible set of branding guidelines and Human Resource Handbooks
    • Develop guidelines for the Avenue brand identity
    • Develop a brand identity for the Human Resource Department
    • Create and unify employee handbooks with Human Resource Department's brand identity globally.
    • Organize content in an easily accessible and intuitive manner
  • Information Technology
    • Create printing guidelines to match United States printing specifications
    • Create printing guidelines to match overseas printing specifications
    • Create templates for each handbook
    • Create compatible logos for Microsoft Office applications and the web


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Warburg Pincus, LLC.

Designer & Consultant
September - October 2006

Warburg Pincus is a global leader in the industry it helped create: Private Equity. With more than 40 years experience, Warburg has invested more that $26 billion in more than 575 companies in 30 countries around the world. Warburg held a quarterly meeting for all of its investment professions in Lake Como, Italy. I was contracted to provide all the printed material for quarterly meeting. There was extensive variable data customization in all materials.

Goals & Deliverables

  • Create a highly customized yet easily printable set of meeting agendas for the offsite meeting, as well as all other nessesary collateral.
    • 100 page welcome packet
    • Face Book
    • Feedback Forms
    • Menu and team building materials
    • Thank you postcards / signage
  • Information Technology
    • Aggregate data collected from online registration form and on site specifications.
    • Implement variable data to accommodate mass printing in all materials


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JCC Rochester

Project Manager
September 2005 - May 2006

Goals & Deliverables

  • Manage resources and liase between client and the design and development teams
  • Develop brand identity in accordance with the JCCA Style Guidelines
  • Create business cards, letterhead, and envelopes
  • Create and unify the JCC website
  • Create a Content Management System
  • Give training regarding the Content Management System
  • Integrate websites with MemberST registration database


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