612.460.8834 bridget@addbasl.com

Bridget Sweetin SPC, PCC, CSM

Change Agent & Executive Coach

I have more than a dozen years of agile leadership experience. I use habits found in tech (Lean-Agile, SLDC) to tame operational chaos and revolutionize businesses for speed, scale, and profit.

I am known for facilitating kick ass meetings, developing courageous leaders and motivating teams through ambiguity. 

Bridget Sweetin’s Work Experience

What brands have I worked with?

Bridget Sweetin’s Qualifications

Education, Certifications & Awards

Rochester Institute of Technology, BS New Media Publishing, 2006

Certified Scaled Agile Program Consultant (SPC), 2018

Certified Agile Scrum Master, 2010

Certified Executive Coach, 2016

Lean Six Sigma Certification, estimated 2019

Women in Cable & Telecommunications, Rising Leader, 2015

The Leadership Circle, Foundations of Leadership, 2011

  • Cross-Functional Team Leadership
  • SDLC, Lean-Agile, Scrum, Kanban
  • Executive Coaching
  • Agile Coaching
  • Project Management & Program Management
  • Design Thinking
  • Content Marketing

Testimonials

What People are Saying

Senior Vice President

Bridget is brilliant with people + process. It is rare to understand both, but she’s able to help a team see and follow a more productive path than they ever would on their own.

She’s a sensitive and incredible listener who can help you navigate politics like a champ.

She’s fun! A joy to work with! People do better, more important work when she’s around.

DISCOVERY NETWORKS, 2018

Vice President

Bridget is an amazing facilitator of group meetings. She’s an astute and active listener.

Bridget incredibly accountable. Her directness imbibes trust. She is mentally organized and an expert at helping others follow through.

I often think to myself "I bet Bridget could help us streamline this." and “I know Bridget will help us tie all pieces together.”

FOOD NETWORK, 2018

Senior Vice President

Bridget is a digital maven.

She gets it done no matter how complicated the issue. She builds trust with her relationships across organizations.

She has a strong understanding of business process and how digital engagements drive value.

Bridget brings so much energy and would be a huge asset to any company.

NICKELODEON,  2016

Editor in Chief

Bridget is one of my desert-island colleagues. Meaning, if I were somehow shipwrecked and had to make business happen, Bridget’s one of the key people I’d have with me.

She is one of the best operational leaders I’ve ever worked with.

But mostly, anyone who’s worked with Bridget will tell you what a joy she is. Her energy and humor are not simply an added bonus; they are fundamental to her dynamic leadership and the success of her team.

GREATIST, 2016

Director Digital Editorial & Audience Growth

1) Bridget is wildly easy to trust. 

2) (Because of that) she’s are a natural leader. Happy to follow her direction in any business scenario.

3) She manages to balance diligence and hard work with humor and fun which is truly rare and supremely valuable.

BAUER XCEL MEDIA, 2018

Editorial Director

Bridget’s the absolute queen of applying tech skills to make processes more organized and streamlined.

She’s excellent at building strong teams and keeping them motivated and focused.

Bridget is endlessly optimistic and always looking for ways to improve herself (and help others improve themselves).

GENIUS KITCHEN, 2017

Testimonials

What Clients are Saying

Grace O’Dougherty

Coach Sweetin cuts through distractions and sees the real issues. From there she helps you solve it.

She’s not afraid of a challenge.

Bridget is bold, focused, energetic, kind and intelligent, nurturing and gracious.

Marketing Director
ESTEE LAUDER, 2017

Bridget has incredible positivity. She literally make meetings fun, which is an impossible feat. 

She’s full of empathy. I watched her coach multiple co-workers, including myself, before she opened her own shop. She helps you get things done without sounding pushy or fake nice.

She helped me land my dream job! I trust her.

Senior Product Manager, INFOR, 2018

Coach Sweetin is BRILLIANT – she worked with me and my editorial team to help us build a media campaign for a book, including strategy, timelines, and going so far as to create content.

We learned SO MUCH and were supported with her ideas, resources, and positive energy the entire way. A+ highly recommended!

Design Thinking Facilitator & Strategist, CONSENSYS, 2017

I cannot rave enough about my experience with Coach Sweetin!

She helped me get clear on my ideal client and gave me step-by-step guidance to grow my business.

Bridget has a way of breaking down what I needed to do right away so I stayed focused and took meaningful actions toward my goals.

She was a tremendous help! 

CEO, Samantha Cassetty Nutrition & Wellness, 2018 

BASL Coaching & Consulting

MON – SAT
6:00am – 10:00am
4:00pm – 9:00pm


Hire Bridget!

Don’t be shy. Let’s see how we can work together.